Marketing Automation


Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.


Heatmap for key functionalities

has certain core functions which are essential for this category of products

top capabilities

Requirements
Marketo
EngageBay
dotdigital Engagement Cloud
Vendasta Platform
Mailchimp
Customer Relationship Management
System shall have the ability integrate customer data
System shall have the ability to capture and manage leads
System shall have the ability to personalize customer interaction
System shall have the ability to support the customer lifecycle
System shall have third-party integrations
Sales Funnel Management
System shall have the ability to automate campaigns
System shall have the ability to create and manage personalized content to drive the desired action from user
System shall have the ability to manage email campaigns
System shall have the ability to manage sales and marketing campaigns
System shall have the ability to manage sales funnel
Customer Experience Management
System shall have the ability to create and manage custom forms
System shall have the ability to manage customer engagement data
System shall have the ability to manage customer engagement data
System shall have the ability to manage the customer experience across multiple channels
System shall have the ability to personalize customer experience
Email Marketing
System shall have the ability to create and manage automated email campaign
System shall have the ability to create and manage campaigns
System shall have the ability to create and manage email content
System shall have the ability to create personalized messages
System shall have the ability to manage email subscription
Lead Management
System shall have the ability ingest large amount of data
System shall have the ability manage email marketing campaign
System shall have the ability to automate lead generation & tracking
System shall have the ability to integrate with CRM
System shall have the ability to manage sales
Channel Management
System shall have ability to create and manage partner programs
System shall have multiple integrations across channels
System shall have the ability to manage and utilize data hosted in cloud across channels
System shall have the ability to manage customer engagement across channels
System shall have the ability to manage email marketing channel
Content Management
System shall have the ability to build and manage automation
System shall have the ability to content marketing strategy
System shall have the ability to create and manage websites
System shall have the ability to create and mange digital content
System shall have the ability to provide a platform to manage content
Social Media Management
System shall have ability to create and manage posts on Facebook
System shall have the ability schedule social media posts
System shall have the ability to automate social media management
System shall have the ability to manage content across social media platform
System shall have the ability track and manage engagement across social media platform
Marketing Analytics
System shall have the ability to automate tracking campaign performance
System shall have the ability to make data driven marketing decisions
System shall have the ability to report performance of each channel
System shall have the ability to track and manage campaign analytics
System shall have the ability to track and report on engagement data
Campaign Management
System shall have the ability to automate campaigns
System shall have the ability to manage and execute campaigns on multiple channels
System shall have the ability to manage campaign
System shall have the ability to manage customer engagement data
System shall have the ability to track and mange customer data

Top products in Marketing Automation


Marketo

Marketing Automation

Marketo

Marketo is a B2B Marketing Automation Cloud SaaS solution by Adobe. Marketo's core functionalities are built around Marketing Analytics with other functions supporting Lead Management, Campaign Management, Customer Relationship Management (CRM), and Email Marketing. The Marketing Analytics module allows users to manage and generate leads, ingest large amount of data from external sources and manage sales process. Users are able to automate email marketing campaigns, target customer segments, manage newsletter subscriptions to drive sales.

Platform: Web
EngageBay

Marketing Automation

EngageBay

EnagegeBay is a B2B Marketing Automation Cloud SaaS solution. EngageBay's core functionalities are built around Customer Relationship Management (CRM) with supporting functionalities like Email Marketing, Lead Management, Sales Funnel & Campaign Management. The CRM module enables users to manage contacts, integrate customer data, integrate with external CRMs and manage appoints. Users are able to automate email marketing campaigns, target customer segments, manage newsletter subscriptions to drive sales. You can also perform automated lead generation & tracking, capture & manage prospects.

Platform: Web
dotdigital Engagement Cloud

Marketing Automation

dotdigital Engagement Cloud

dotdigital is a B2B cloud based marketing automation SaaS solution. dotdigital's core functionalities are built around Email Marketing with supporting functions like Campaign Management, Customer Relationship Management (CRM), Marketing Analytics and Lead Management. With dotdigital users can create automated personalized email campaigns with high deliverability. Users can track and manage campaign analytics & send bulk newsletters.

Platform: Web
Vendasta Platform

Marketing Automation

Vendasta Platform

Vendasta is a B2B Marketing Automation Cloud SaaS solution. Vendasta's core functionalities are built around Content Management with other supporting functions like Customer Relationship Management, Lead Management, Social Media Management and Sales & Funnel Management. The Content Management module enables users to create and manage landing pages, manage digital assets, personalize content and integrate with other systems.

Platform: Web
Mailchimp

Marketing Automation

Mailchimp

Mailchimp is a cloud based B2B marketing automation SaaS solution. Mailchimp's core functionalities built around Email Marketing with other supporting function like Customer Relationship Management (CRM), Campaign Management, Marketing Analytics & Content Management. With Mailchimp you can automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails. The Content Management module is packed with capabilities to create landing pages, manage online store, automate content marketing.

Platform: Web
Iterable

Marketing Automation

Iterable

Iterable is a cloud based B2B marketing automation SaaS solution. Iterable's core functionalities are built around Campaign Management with other supporting functionalities like Customer Experience Management, Email Marketing, Customer Relationship Management & Marketing Analytics. The Campaign Management module enables users to create and manage marketing campaigns across multiple channels, create landing pages, manage brand across channels, personalize content across different customer segments.

Platform: Web
WebEngage

Marketing Automation

WebEngage

WebEngage is a B2B Marketing Automation Cloud SaaS solution. WebEngage's core functionalities are built around Customer Experience Management with other supporting functions like Campaign Management, Marketing Analytics, Email Marketing & Customer Relationship Management. The Customer Experience Management module enables users are able to personalize customer journey, manage customer engagement, manage brand experience across multiple channels.

Platform: Web
Act-On

Marketing Automation

Act-On

Act-On is a cloud based B2B marketing automation SaaS solution. Act-On's core functionalities are build around Lead Management with supporting functions like Customer Experience Management, Email Marketing, Customer Relationship Management & Campaign Management. The Lead Management module enables users in lead generation and tracking throughout the lifecycle, integration with CRM, ability to ingest large amount of data from other systems & manage sales process.

Platform: Web
Upland

Marketing Automation

Upland

Upland is a B2B Marketing Automation Cloud SaaS solution. Upland's core functionalities are built around Campaign Management with supporting functions like Customer Experience Management, Email Marketing, Marketing Analytics and Lead Management. The Campaign Management module allows users to track and automate campaigns across channels, target audience & customer segmentation.

Platform: Web
GetResponse

Marketing Automation

GetResponse

GetResponse is a cloud based B2B marketing automation SaaS solution. GetReponse's core functionalities are built around Email Marketing with other supporting functions like Campaign Management, Sales Funnel Management, Customer Relationship Management and Lead Management. With this modules users are able to automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails. The Content Management module is packed with capabilities to create landing pages, manage online store, automate content marketing.

Platform: Web
ActiveCampaign

Marketing Automation

ActiveCampaign

ActiveCampaign is a cloud based B2B marketing automation SaaS solution. ActiveCampaign's core functionalities are built around Email Marketing with other supporting functions like Lead Management, Customer Relationship Management, Sales Funnel Management & Campaign Management. The Email Marketing module enables to automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails.

Platform: Web
Experiture

Marketing Automation

Experiture

Experiture is a cloud based B2B marketing automation SaaS solution. Experiture's core functionalities are built around Customer Experience Management with supporting functions like Campaign Management, Lead Management, Marketing Analytics & Customer Relationship Management. The Customer Experience Management module enables users to personalize customer journey, manage customer engagement, manage brand experience across multiple channels.

Platform: Web
MoEngage

Marketing Automation

MoEngage

MoEngage is a cloud based B2B marketing automation SaaS solution. MoEngage's core functionalities are built around Customer Experience Management with supporting functions like Campaign Management, Marketing Analytics, Customer Relationship Management & Email Marketing. The Customer Experience Management module enables users to personalize customer journey, manage customer engagement, manage brand experience across multiple channels.

Platform: Web
SharpSpring

Marketing Automation

SharpSpring

SharpSpring is a cloud based B2B marketing automation SaaS solution. SharpSpring's core functionalities are build around Lead Management with other supporting functions like Email Marketing, Content Management, Sales Funnel Management & Customer Relationship Management. The Lead Management module enables users in lead generation and tracking throughout the lifecycle, integration with CRM, ability to ingest large amount of data from other systems & manage sales process.

Platform: Web
Drip

Marketing Automation

Drip

Drip is a cloud based marketing automation SaaS solution for Ecommerce. Drip's core functionalities are built around Email Marketing with other supporting functions like Sales Funnel Management, Customer Relationship Management (CRM), Lead Management & Customer Experience Management. The Email Marketing module is packed with features to create automated email marketing campaigns for Ecommerce, abandoned cart emails, abandoned checkout email. Drip's Customer Experience & Sales Funnel modules has features to manage customer journey & engagement to increase revenue growth.

Platform: Web
Mindmatrix

Marketing Automation

Mindmatrix

Mindmatrix is a cloud based B2B marketing automation SaaS solution. Mindmastrix's core functionalities are built around Lead Management with other supporting functions like Channel Management, Campaign Management, Customer Relationship Management & Email Marketing. The Lead Management module enables users in lead generation and tracking throughout the lifecycle, integration with CRM, ability to ingest large amount of data from other systems & manage sales process.

Platform: Web
Sugar Market

Marketing Automation

Sugar Market

Sugar Market is a cloud based B2B marketing automation SaaS solution. Sugar Market's core functionalities are built around Customer Relationship Management with other supporting functions like Lead Management, Campaign Management, Customer Experience Management & Marketing Analytics. With CRM modules users are able to integrate customer data & manage customer lifecycle. The CRM modules also enables to manage and track contacts, leads & customer information through every interaction.

Platform: Web
Referrizer

Marketing Automation

Referrizer

Referrizer is a cloud based marketing automation SaaS solution. Referrizer's core functionalities are Lead Management, Customer Relationship Management, Email Marketing, Campaign Management & Channel Management. The Lead Management module is packed with features to empower local businesses by generating new customers using referral marketing.

Platform: Web
Freshworks Marketing

Marketing Automation

Freshworks Marketing

Freshworks Marketing is a cloud based B2B marketing automation SaaS solution. Freshworks Marketing's core functionalities are built around Email Marketing with supporting functions like Customer Relationship Management (CRM), Lead Management, Campaign Management & Sales Funnel Management. With Freshworks Marketing Platform you can create personalized email marketing campaigns with high deliverability, engage across channels with custom messaging to upsell and cross-sell.

Platform: Web
DANAConnect

Marketing Automation

DANAConnect

DANAConnect is a cloud based B2B marketing automation SaaS solution. DANAConnect's core functionalities are built around Customer Relationship Management with supporting function like Campaign Management, Content Management, Email Marketing & Lead Management. With CRM modules users are able to integrate customer data & manage customer lifecycle. The CRM modules also enables to manage and track contacts, leads & customer information through every interaction.

Platform: Web

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