Marketing Automation / Klaviyo

Klaviyo

Klaviyo


Klaviyo is a cloud based B2B marketing automation SaaS solution. Klaviyo's core functionalities are built around Email Marketing with supporting functions like Campaign Management, Marketing Analytics, Customer Relationship Management & Lead Management. With Email Marketing modules users are able to automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails.


Marketing Automation / Omnisend

Omnisend

Omnisend


Omnisend is a cloud based B2B marketing automation SaaS solution. Omnisend's core functionalities are built around Email Marketing with other supporting functions like Campaign Management, Sales Funnel Management, Content Management & Customer Relationship Management. Email Marketing module enable users are able to automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails.



Heatmap for key functionalities

has certain core functions which are essential for this category of products

top capabilities

Requirements
Klaviyo
Omnisend
Customer Relationship Management
System shall have the ability integrate customer data
System shall have the ability to capture and manage leads
System shall have the ability to generate analytics and reports
System shall have the ability to manage business process
System shall have the ability to manage contacts
System shall have the ability to personalize customer interaction
System shall have the ability to support the customer lifecycle
System shall have the ability to unify all communication channels
System shall have the ability to view relevant customer information
System shall have third-party integrations
Sales Funnel Management
System shall have the ability to automate campaigns
System shall have the ability to create and manage landing pages
System shall have the ability to create and manage personalized content to drive the desired action from user
System shall have the ability to manage customer journey throughout the sales process
System shall have the ability to manage email campaigns
System shall have the ability to manage revenue growth
System shall have the ability to manage sales and marketing campaigns
System shall have the ability to manage sales funnel
System shall have the ability to track and manage conversions
System shall have the ability track and manage leads
Customer Experience Management
System shall have the ability to create and manage custom forms
System shall have the ability to manage brand experience
System shall have the ability to manage customer engagement data
System shall have the ability to manage customer engagement data
System shall have the ability to manage customer insights
System shall have the ability to manage customer journey
System shall have the ability to manage customer service
System shall have the ability to manage the customer experience across multiple channels
System shall have the ability to personalize customer experience
System shall provide omni-channel capabilities
Email Marketing
System shall have the ability to create and manage audience
System shall have the ability to create and manage automated email campaign
System shall have the ability to create and manage campaigns
System shall have the ability to create and manage email content
System shall have the ability to create and manage email list
System shall have the ability to create personalized messages
System shall have the ability to create segmentations
System shall have the ability to manage email subscription
System shall have the ability to manage newsletters
System shall provide tools to drive sales
Lead Management
System shall have the ability ingest large amount of data
System shall have the ability manage email marketing campaign
System shall have the ability to automate lead generation & tracking
System shall have the ability to generate leads and demand
System shall have the ability to integrate with CRM
System shall have the ability to manage buyers attribute
System shall have the ability to manage campaign
System shall have the ability to manage sales
System shall have the ability to manage sales process
System shall have the ability to rank and manage prospects
Channel Management
System shall have ability to create and manage partner programs
System shall have multiple integrations across channels
System shall have the ability automate channels
System shall have the ability to manage and utilize data hosted in cloud across channels
System shall have the ability to manage content across channels
System shall have the ability to manage customer engagement across channels
System shall have the ability to manage data across channels
System shall have the ability to manage email marketing channel
System shall have the ability to orchestrate communication across channels
System shall have the ability to sell digital products
Content Management
System shall have the ability manage the design of content
System shall have the ability to build and manage automation
System shall have the ability to content marketing strategy
System shall have the ability to create and manage websites
System shall have the ability to create and mange digital content
System shall have the ability to design webpages and content
System shall have the ability to manage and build content pages
System shall have the ability to personalize content
System shall have the ability to provide a platform to manage content
System shall provide integrations with other systems
Social Media Management
System shall have ability to create and manage posts on Facebook
System shall have the ability schedule social media posts
System shall have the ability to automate social media management
System shall have the ability to manage audience data across social media platforms
System shall have the ability to manage brand on social media platforms
System shall have the ability to manage brand reputation
System shall have the ability to manage campaigns across social media channels
System shall have the ability to manage content across social media platform
System shall have the ability to manage user accounts across social media platform
System shall have the ability track and manage engagement across social media platform
Marketing Analytics
System shall have the ability to automate tracking campaign performance
System shall have the ability to make data driven marketing decisions
System shall have the ability to report on email marketing campaigns
System shall have the ability to report performance of each channel
System shall have the ability to track and manage campaign analytics
System shall have the ability to track and manage key campaign insights
System shall have the ability to track and report data on personalization
System shall have the ability to track and report on engagement data
System shall have the ability to track and report on revenue growth
System shall have the ability track and manage sales and marketing efforts
Campaign Management
System shall have the ability to automate campaigns
System shall have the ability to create and manage customer segmentation
System shall have the ability to create and manage landing pages
System shall have the ability to create and mange personalized content
System shall have the ability to manage and execute campaigns on multiple channels
System shall have the ability to manage brand
System shall have the ability to manage campaign
System shall have the ability to manage customer engagement data
System shall have the ability to manage email campaigns
System shall have the ability to track and mange customer data

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