Marketing Automation / SharpSpring
SharpSpring
SharpSpring is a cloud based B2B marketing automation SaaS solution. SharpSpring's core functionalities are build around Lead Management with other supporting functions like Email Marketing, Content Management, Sales Funnel Management & Customer Relationship Management. The Lead Management module enables users in lead generation and tracking throughout the lifecycle, integration with CRM, ability to ingest large amount of data from other systems & manage sales process.
Marketing Automation / Marketo
Marketo
Marketo is a B2B Marketing Automation Cloud SaaS solution by Adobe. Marketo's core functionalities are built around Marketing Analytics with other functions supporting Lead Management, Campaign Management, Customer Relationship Management (CRM), and Email Marketing. The Marketing Analytics module allows users to manage and generate leads, ingest large amount of data from external sources and manage sales process. Users are able to automate email marketing campaigns, target customer segments, manage newsletter subscriptions to drive sales.
Heatmap for key functionalities
has certain core functions which are essential for this category of products
top capabilities
| Requirements | SharpSpring |
Marketo |
|---|---|---|
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Customer Relationship Management
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| System shall have the ability integrate customer data | ||
| System shall have the ability to capture and manage leads | ||
| System shall have the ability to generate analytics and reports | ||
| System shall have the ability to manage business process | ||
| System shall have the ability to manage contacts | ||
| System shall have the ability to personalize customer interaction | ||
| System shall have the ability to support the customer lifecycle | ||
| System shall have the ability to unify all communication channels | ||
| System shall have the ability to view relevant customer information | ||
| System shall have third-party integrations | ||
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Sales Funnel Management
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| System shall have the ability to automate campaigns | ||
| System shall have the ability to create and manage landing pages | ||
| System shall have the ability to create and manage personalized content to drive the desired action from user | ||
| System shall have the ability to manage customer journey throughout the sales process | ||
| System shall have the ability to manage email campaigns | ||
| System shall have the ability to manage revenue growth | ||
| System shall have the ability to manage sales and marketing campaigns | ||
| System shall have the ability to manage sales funnel | ||
| System shall have the ability to track and manage conversions | ||
| System shall have the ability track and manage leads | ||
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Customer Experience Management
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| System shall have the ability to create and manage custom forms | ||
| System shall have the ability to manage brand experience | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage customer insights | ||
| System shall have the ability to manage customer journey | ||
| System shall have the ability to manage customer service | ||
| System shall have the ability to manage the customer experience across multiple channels | ||
| System shall have the ability to personalize customer experience | ||
| System shall provide omni-channel capabilities | ||
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Email Marketing
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| System shall have the ability to create and manage audience | ||
| System shall have the ability to create and manage automated email campaign | ||
| System shall have the ability to create and manage campaigns | ||
| System shall have the ability to create and manage email content | ||
| System shall have the ability to create and manage email list | ||
| System shall have the ability to create personalized messages | ||
| System shall have the ability to create segmentations | ||
| System shall have the ability to manage email subscription | ||
| System shall have the ability to manage newsletters | ||
| System shall provide tools to drive sales | ||
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Lead Management
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| System shall have the ability ingest large amount of data | ||
| System shall have the ability manage email marketing campaign | ||
| System shall have the ability to automate lead generation & tracking | ||
| System shall have the ability to generate leads and demand | ||
| System shall have the ability to integrate with CRM | ||
| System shall have the ability to manage buyers attribute | ||
| System shall have the ability to manage campaign | ||
| System shall have the ability to manage sales | ||
| System shall have the ability to manage sales process | ||
| System shall have the ability to rank and manage prospects | ||
|
Channel Management
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| System shall have ability to create and manage partner programs | ||
| System shall have multiple integrations across channels | ||
| System shall have the ability automate channels | ||
| System shall have the ability to manage and utilize data hosted in cloud across channels | ||
| System shall have the ability to manage content across channels | ||
| System shall have the ability to manage customer engagement across channels | ||
| System shall have the ability to manage data across channels | ||
| System shall have the ability to manage email marketing channel | ||
| System shall have the ability to orchestrate communication across channels | ||
| System shall have the ability to sell digital products | ||
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Content Management
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| System shall have the ability manage the design of content | ||
| System shall have the ability to build and manage automation | ||
| System shall have the ability to content marketing strategy | ||
| System shall have the ability to create and manage websites | ||
| System shall have the ability to create and mange digital content | ||
| System shall have the ability to design webpages and content | ||
| System shall have the ability to manage and build content pages | ||
| System shall have the ability to personalize content | ||
| System shall have the ability to provide a platform to manage content | ||
| System shall provide integrations with other systems | ||
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Social Media Management
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| System shall have ability to create and manage posts on Facebook | ||
| System shall have the ability schedule social media posts | ||
| System shall have the ability to automate social media management | ||
| System shall have the ability to manage audience data across social media platforms | ||
| System shall have the ability to manage brand on social media platforms | ||
| System shall have the ability to manage brand reputation | ||
| System shall have the ability to manage campaigns across social media channels | ||
| System shall have the ability to manage content across social media platform | ||
| System shall have the ability to manage user accounts across social media platform | ||
| System shall have the ability track and manage engagement across social media platform | ||
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Marketing Analytics
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| System shall have the ability to automate tracking campaign performance | ||
| System shall have the ability to make data driven marketing decisions | ||
| System shall have the ability to report on email marketing campaigns | ||
| System shall have the ability to report performance of each channel | ||
| System shall have the ability to track and manage campaign analytics | ||
| System shall have the ability to track and manage key campaign insights | ||
| System shall have the ability to track and report data on personalization | ||
| System shall have the ability to track and report on engagement data | ||
| System shall have the ability to track and report on revenue growth | ||
| System shall have the ability track and manage sales and marketing efforts | ||
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Campaign Management
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| System shall have the ability to automate campaigns | ||
| System shall have the ability to create and manage customer segmentation | ||
| System shall have the ability to create and manage landing pages | ||
| System shall have the ability to create and mange personalized content | ||
| System shall have the ability to manage and execute campaigns on multiple channels | ||
| System shall have the ability to manage brand | ||
| System shall have the ability to manage campaign | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage email campaigns | ||
| System shall have the ability to track and mange customer data |
