Marketing Automation / WebEngage
WebEngage
WebEngage is a B2B Marketing Automation Cloud SaaS solution. WebEngage's core functionalities are built around Customer Experience Management with other supporting functions like Campaign Management, Marketing Analytics, Email Marketing & Customer Relationship Management. The Customer Experience Management module enables users are able to personalize customer journey, manage customer engagement, manage brand experience across multiple channels.
Marketing Automation / Sendinblue
Sendinblue
Sendinblue is a cloud based B2B marketing automation SaaS solution. Sendinblue's core functionalities are built around Email Marketing with supporting functions like Campaign Management, Customer Relationship Management, Sales Funnel Management & Social Media Marketing. With Email Marketing modules users are able to automate email campaign, create email marketing templates, send personalized messages & abandoned cart emails.
Heatmap for key functionalities
has certain core functions which are essential for this category of products
top capabilities
| Requirements | WebEngage |
Sendinblue |
|---|---|---|
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Customer Relationship Management
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| System shall have the ability integrate customer data | ||
| System shall have the ability to capture and manage leads | ||
| System shall have the ability to generate analytics and reports | ||
| System shall have the ability to manage business process | ||
| System shall have the ability to manage contacts | ||
| System shall have the ability to personalize customer interaction | ||
| System shall have the ability to support the customer lifecycle | ||
| System shall have the ability to unify all communication channels | ||
| System shall have the ability to view relevant customer information | ||
| System shall have third-party integrations | ||
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Sales Funnel Management
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| System shall have the ability to automate campaigns | ||
| System shall have the ability to create and manage landing pages | ||
| System shall have the ability to create and manage personalized content to drive the desired action from user | ||
| System shall have the ability to manage customer journey throughout the sales process | ||
| System shall have the ability to manage email campaigns | ||
| System shall have the ability to manage revenue growth | ||
| System shall have the ability to manage sales and marketing campaigns | ||
| System shall have the ability to manage sales funnel | ||
| System shall have the ability to track and manage conversions | ||
| System shall have the ability track and manage leads | ||
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Customer Experience Management
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| System shall have the ability to create and manage custom forms | ||
| System shall have the ability to manage brand experience | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage customer insights | ||
| System shall have the ability to manage customer journey | ||
| System shall have the ability to manage customer service | ||
| System shall have the ability to manage the customer experience across multiple channels | ||
| System shall have the ability to personalize customer experience | ||
| System shall provide omni-channel capabilities | ||
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Email Marketing
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| System shall have the ability to create and manage audience | ||
| System shall have the ability to create and manage automated email campaign | ||
| System shall have the ability to create and manage campaigns | ||
| System shall have the ability to create and manage email content | ||
| System shall have the ability to create and manage email list | ||
| System shall have the ability to create personalized messages | ||
| System shall have the ability to create segmentations | ||
| System shall have the ability to manage email subscription | ||
| System shall have the ability to manage newsletters | ||
| System shall provide tools to drive sales | ||
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Lead Management
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| System shall have the ability ingest large amount of data | ||
| System shall have the ability manage email marketing campaign | ||
| System shall have the ability to automate lead generation & tracking | ||
| System shall have the ability to generate leads and demand | ||
| System shall have the ability to integrate with CRM | ||
| System shall have the ability to manage buyers attribute | ||
| System shall have the ability to manage campaign | ||
| System shall have the ability to manage sales | ||
| System shall have the ability to manage sales process | ||
| System shall have the ability to rank and manage prospects | ||
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Channel Management
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| System shall have ability to create and manage partner programs | ||
| System shall have multiple integrations across channels | ||
| System shall have the ability automate channels | ||
| System shall have the ability to manage and utilize data hosted in cloud across channels | ||
| System shall have the ability to manage content across channels | ||
| System shall have the ability to manage customer engagement across channels | ||
| System shall have the ability to manage data across channels | ||
| System shall have the ability to manage email marketing channel | ||
| System shall have the ability to orchestrate communication across channels | ||
| System shall have the ability to sell digital products | ||
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Content Management
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| System shall have the ability manage the design of content | ||
| System shall have the ability to build and manage automation | ||
| System shall have the ability to content marketing strategy | ||
| System shall have the ability to create and manage websites | ||
| System shall have the ability to create and mange digital content | ||
| System shall have the ability to design webpages and content | ||
| System shall have the ability to manage and build content pages | ||
| System shall have the ability to personalize content | ||
| System shall have the ability to provide a platform to manage content | ||
| System shall provide integrations with other systems | ||
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Social Media Management
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| System shall have ability to create and manage posts on Facebook | ||
| System shall have the ability schedule social media posts | ||
| System shall have the ability to automate social media management | ||
| System shall have the ability to manage audience data across social media platforms | ||
| System shall have the ability to manage brand on social media platforms | ||
| System shall have the ability to manage brand reputation | ||
| System shall have the ability to manage campaigns across social media channels | ||
| System shall have the ability to manage content across social media platform | ||
| System shall have the ability to manage user accounts across social media platform | ||
| System shall have the ability track and manage engagement across social media platform | ||
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Marketing Analytics
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| System shall have the ability to automate tracking campaign performance | ||
| System shall have the ability to make data driven marketing decisions | ||
| System shall have the ability to report on email marketing campaigns | ||
| System shall have the ability to report performance of each channel | ||
| System shall have the ability to track and manage campaign analytics | ||
| System shall have the ability to track and manage key campaign insights | ||
| System shall have the ability to track and report data on personalization | ||
| System shall have the ability to track and report on engagement data | ||
| System shall have the ability to track and report on revenue growth | ||
| System shall have the ability track and manage sales and marketing efforts | ||
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Campaign Management
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| System shall have the ability to automate campaigns | ||
| System shall have the ability to create and manage customer segmentation | ||
| System shall have the ability to create and manage landing pages | ||
| System shall have the ability to create and mange personalized content | ||
| System shall have the ability to manage and execute campaigns on multiple channels | ||
| System shall have the ability to manage brand | ||
| System shall have the ability to manage campaign | ||
| System shall have the ability to manage customer engagement data | ||
| System shall have the ability to manage email campaigns | ||
| System shall have the ability to track and mange customer data |
